Solasta is proud to announce the successful launch celebration of Adidas Sports Fragrances in India in collaboration with OML Entertainment, Beauty Concepts Private Limited and COTY INC. This exclusive event, held on 9th May at The Nines, Juhu, Mumbai, was a star-studded affair, attracting influencers from Bollywood, lifestyle, comedy, and fitness communities.
Event Highlights:
Our carefully curated entry bands set the tone for an engaging evening, dividing guests into teams for a night filled with interactive fun and competition.
Guests participated in a dynamic fitness challenge consisting of four rounds, each representing one of the new fragrance variants. This activity not only showcased the fragrances but also highlighted the athletic spirit embodied by Adidas.
A spectacular hologram reveal show unveiled the new fragrance line, merging cutting-edge technology with creative storytelling. The visual display left guests in awe and set a high-energy tone for the rest of the evening.
The event featured a customized menu with motivational themed drinks and a make-your-own yogurt bar. These unique culinary experiences provided guests with delightful and personalized refreshment options.
An interactive experience zone and a photobooth were set up to ensure maximum engagement. Guests could explore the fragrance line in an immersive environment and capture memorable moments with themed photo opportunities.
Hammering the touch of Engagement was crucial
Solasta’s in-house team meticulously designed and executed every detail of this event, ensuring a seamless and memorable experience for all attendees. From the competitive fitness activity to the hologram reveal and the personalized culinary experiences, each touchpoint was crafted to engage and delight our guests.
We are thrilled to have been a part of this landmark event and look forward to continuing to create extraordinary experiences that bring brands to life.
For more information about our event planning and execution services, please contact us at hello@solasta.world
